Private Label Rights – Is it Good For your Website?

By | October 18, 2018

Content Is King

Private Label Rights (PLR). What is PLR and is it good for your website? Lots of people are asking this question so I just want to add my thoughts on the subject.

First of all, what is PLR? As I mentioned above PLR stands for Private Label Rights. When they first started to become available, around 2005, PLR articles were considered a new way to build content for a website.

Private label rights are a special type of right or license which you purchase. The consensus is that these PLR licenses give you the legal right to use already created content that you can modify and, in most cases, put your name on and claim ownership of the revised content thus saving yourself a lot of time as well as giving you copyright privileges.

PLR licenses can be obtained not just for articles but also e-books, software, video, audio, and graphics. I think it’s similar to the licenses that churches need to have in order to use sheet music and? in their services.

In the case of E-books, you can purchase them, rewrite them and then sell them as your own. It’s legal but I wouldn’t personally do that because I’m not sure it’s ethical.

Pro’s and Con’s

I have already mentioned a couple of benefits to using pre-written content but, let’s recap the advantages and I will include a couple of others. They are:

  • Not enough time? – We might be constrained with time so, one of the first benefits is the savings in time by not having to come up with ideas all on your own. With a PLR article or ? you have an idea and a foundation from which to work. You can take certain points and build them out in your own words.
  • Help keep expenses down – Using PLR content will save you a lot of money that you would have to pay out to have someone else writes or create content for you. It could cost you a couple of hundred dollars of more for someone else to do that work.
  • The ability to re-write – This offers a great deal of flexibility. Different people write in different ways and styles and this is important because Google, especially and some other search engines don’t like “Copy and Paste” content as much as original material. There are conflicts with copy write and plagiarism laws. It’s much better to make it as original as possible by rearranging, moving things around deleting and/or changing or adding to the content.
  • You can claim ownership – Because you have made changes, this becomes a new piece of content. You can put your name on it and the copyright is yours to claim.

Along with the advantages of using PLR material, there are also some downsides to this as well. Let’s have a look at these.

  • Copyright and Plagiarism laws – I mentioned this earlier. If you’re just doing the “copy and Paste”, it’s going to hurt you in the end. Google really doesn’t like that method of creating content and it can really hurt your business or you could lose it altogether. It is considered Plagiarism and I’ve read stories of Google penalizing those who do this.
  • Many others may be using the same material – Remember, others are doing the same. It’s not exclusive to you. Hundreds of others or more could be using the same material as you so it is really important that you make it your own, revising it to suit your style of writing.
  • Limits – There are many PLR licensing websites out there and there may be limits/restrictions on how you are allowed to use them. Make sure you read the terms and conditions of these licenses thoroughly. One condition may be that you can’t give it away for free like in a newsletter. Check to see if there are any limitations.
  • Sameness – (Is that a word?) – Some PLR sites out there have content that is not written very well and it’s common or generic so it’s important that you consider the material as a base for your idea and put your own spin on it, make it your own.


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My Advice about PLR Content

Bottom line?  I don’t think anyone should use PLR content, at least not in it’s purest form as content on their website.  Let me explain.

When PLR content first came into being it was considered a fast way to produce content when pressed for time or there was a need for new ideas.  But, here’s the thing, what was considered to be something good back in the day is now considered not to be so good.  Google and some other Search engines don’t like “Copy and Paste”

This means we have to come up with a different strategy.  If you want to use PLR content, make sure that you make it your own.  You can take the ideas but do your best to re-write as much, if not all, of the material as you can.  It is a must to put your touch on the article, put your slant on it, add your personality and writing style.

If you’re interested in checking out some PLR sites, here is a short list:

  • – Free membership plus 3 membership upgrades.  $10/mo, $25/3 mo, $49/year
  • – Free to join.  couldn’t find any upgrades
  • – Choices are $37/3 month membership, 1 Year membership/$87
  • – Free with an upgrade to a Silver – $147/year or Gold Membership – $497/one time payment
  • – Depending on the quality you are looking for costs range from $.012/word to $.065/word in USD.
  • – Free or VIP membership for $19/mo

These are just a few of the many PLR sites that are available.

Final Comments:

I’ll tell you a short story about a small piece of research one of my friends did and what he found out.

A couple of years ago he decided to see what would happen if he used a piece of PLR content that was not changed.  He took a copy of that article and pasted it into a plagiarism checker and it came back as 100% plagiarism. Then he used the title of the article in a Google search and found out that thee were 178 websites using the exact same article.


You can see his post here.


There is another way to get fresh content for your site.  Just use Google and type in what you are for.  You will get plenty of ideas and the best part is that it is free.  Just make sure to do your research and put what you learn into your own words.  Search Engines love original content.

If you must use PLR content for your websites please, only use it as a base or outline for your article. Copy and pasting will only hurt your trust level and may very well send your site to the bottom of the rankings.

The only other way I would consider using this type of content would be as a give away which would help build an e-mail list.

If you have any questions or comments please leave them in the box below.  I would really like to have a conversation about this.

As always, your success is at the top of my list.  If you have something you would like me to write about I would be pleased if you would let me know.

In the meantime, I wish you all the best with your Internet endeavors and encourage you to always,

Keep Moving Forward,


Owner of My Stay Home Business





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