Why Use “Keywords”?
Finding keywords for website content has been going on almost since the Internet was born. Writing content has never been easier than it is today because there are so many more tools to help us find the best keywords for our website content that will draw people to our websites.
Since the birth of the internet search engines have been gathering tons of information about what people are buying and searching for, (using “Keywords”), and when we type in these “Keywords” the search engines come up with the most popular searches in that category. Some of us may not like that but, that’s just the way it is and we can take advantage of that because there are literally billions of “Keywords” to choose from.
Choosing the right “Keywords” or Keyword Phrases for your website doesn’t have to be hard, in fact, it’s quite easy. Using keyword phrases instead of single words will help people find your website because these very keywords help Search Engines help people hook-up to websites that are relevant to what they are looking for. This makes “Keywords” and “Keyword Phrases” an important ingredient for everyone’s website.
People, who use Google and other search engines, type in one or more words, up pops a list and then they choose the result that makes the most sense to them. In fact, the experts say that 58% of all searches are three words or more.
So, based on that statistic, it would certainly make sense to have keyword phrases that are relevant to your content which would, in turn, give better rankings in search engines and bring people to your website.
Does that make sense?
This will only happen if we understand how to do “Keyword” research properly. That’s why I am hoping that by the end of this blog, you will have a greater appreciation for “Keyword” research perhaps you will even “Love” it.
OK, you may not agree or be that excited about doing the research but you will have a much better understanding and appreciation of the process. More understanding means less stressing out and less stress WILL make this research more enjoyable. Trust me, it will.
So, I hope your on board because your success will be better if you take what you learn here and put it to work.
Three Important Parts
There are three parts to finding good “Keywords” to build content around. They are:
1. Low Competition – What do I mean by “Low Competition”? “Low Competition” would be composed of Keywords that receive more than 50 searches a month. 200 searches a month is better. Anything between these two parameters will do the job. You can even use two or three groups of keyword around the same subject, in different paragraphs, to use in your subject content.
Here is a “Keyword” search I did on the word “chocolate”. As you can see there are quite a few suggestions for some great “Keywords” that can be incorporated into a post about chocolate. This Keyword is, however, too broad.
With this particular “Keyword” tool you would click on the “View Result” box to find out how much competition there is, which are other websites.
2. The Keywords must make sense – One of the keyword groups that came up was “chocolate good you“. Even though these words had a low 104 competition you wouldn’t use them because they are not good English. There is a couple of words missing and the phrase just doesn’t make sense.
You can use more than one keyword phrase in a single paragraph but it must not appear or look like you are stuffing keywords. your content should flow naturally like you’re talking to a friend.
3. There must be some traffic – As I mentioned above, the numbers we are looking for are between 50 – 200 searches a month. A little less is OK and a little more is too but, 50 – 200 is where we want to be.
In the example above, one can see that the word “chocolate” alone gets tons of traffic but, the more focused keywords get a varying amount of traffic. That, I believe is the secret to drawing more traffic to a website, by using stronger more focused keywords that relate to your content.
How To Find Keywords
In the rest of this post, I am going to talk about three different ways I have used to find “Keywords” for my content. The first is:
Alphabet Soup – This is an excellent and probably the MOST common way to find Keywords that you can use to build content around. This involves using the search bar on the Google main page. Places like Google, Yahoo and Bing have been gathering information for a very long time concerning the search and shopping habits of everyone on the Internet and we can use this to our advantage.
So, “ALPHABET SOUP”, what does it mean and how does it work? I’ll try to explain how it works it in terms you can understand.
You typically want to start with one or two words that pertain to our subject. Suppose you like Chocolate. Type that word into the search bar and right away, in example1, you will see a small list of keywords that people are searching for in that area.
In screenshot 2, when you type in the letter “a” after the word chocolate, you will get a few more words.
Now, take out the “a” and replace it with a “b”. Once again, you will see a different set of Keywords. Keep changing the letter and you get a different set of keywords.
This same process can be done by putting letters before the word. (example, screen shot 4) As you can see, the results look pretty tasty. This process will work with virtually any word or words you choose to use. There are Billions of keywords and keyword phrases out there so the options are virtually unlimited.
ABCD – this is why it’s called “Alphabet soup”.
Jaaxy – My #1 Keyword Search Tool
Probably the best way to find good keywords is a tool/program called Jaaxy. The process is about the same. You enter words into the search bar, press searches and you get a list of keywords just like using the google search bar. The difference is, you get a lot more information.
As you can see, I used the same keyword but I get a lot more information. The word chocolate gets an enormous amount of traffic and the “QSR”/competition is quite high as well. There are a couple of other keyword phrases further down that are actually better and are marked “Great” under the column marked “KQI”.
On the far right-hand side, you can see a column with more suggestions for fine-tuning your search.
Now, I’m only using the free version but, It still gives some great results. You can set up a free Jaaxy account here to try it out for yourself. With a free account, you will get 30 free searches to check out and see how it works. Just recently, Wealthy Affiliate has made JAAXY available to it’s “Premium” members free for the “LITE” version and drastically reduced prices for “Pro” for $19US/mo and “Enterprise” for $49US/mo.
Here is a chart that shows the upgrade prices for non-members and what comes with them. It’s pricey, I won’t deny it but, I think it’s well worth the money.
WA Keyword Tool
This keyword tool is found inside Wealthy Affiliate and is free to all members, whether free or “Premium”, and works pretty much the same only you don’t have to pay for it. As a member, I use it all the time and I find it a great tool.
If you think that might suit you better you can set up a free WA account here to check it out.
Well, that’s about it. You have learned about
- Why Keywords and Keyword Phrases are important.
- The important things to consider when looking for Keywords.
- Jaaxy – My #1 Keyword Tool.
- And two other ways to find GOOD Keywords and Phrases to wrap your content around.
I hope this information has helped you get more comfortable and at ease when searching for keywords. It’s not difficult and the possibilities are endless.
As always, if you have ANY questions or comments, ANY AT ALL, I will be more than happy to answer and reply back to you promptly. I want to hear from you and help you along the journey to fulfilling your dreams. So, let’s chat.
Until then, I look forward to connecting and wish you all the best,