We all write letters and emails. We text on a regular basis. Many of us send out tweets on a daily basis, some are quite prolific with their tweets.
However, many of us would really like to have a blog and some of us would like to have a niche website but, we don’t think that we’re good enough at writing to make a go of it with a website or a Facebook blog page.
I was in the same boat when I first started this online adventure of creating a website and that’s why I have done some research and put together these 11 tips that I think will help you be a better blogger.
The truth is that writing GOOD blog posts and content for a website is probably the most important part of your online business. And, being a good blogger is important if we want to build a following and help people.
The purpose of your content is to attract people to your website/blog, building trust with those people and helping them to learn about a product you might be promoting or giving them information to help them solve an issue they might be having.
It can be a challenge to write good content consistently but, I think these tips will help you move closer to your goal of writing the best content for your website/blog post. I know they have helped me.
So, what do you say we get to it.
1. Write like you’re talking to a friend – Yes, the conversation is all one sided when you’re writing content but, the flow should be natural and not like you are giving a lecture. (Man, I hope I’m not doing that).
You can even add a little humor, something short about your own experience but, don’t rude or vulgar and use foul language, It’s distasteful and turns a lot of people away and they won’t come back.
If your content is clean and non-abrasive, people will be more likely to stick around and read more of your post.
2. Choose a specific group of people you want to reach – Some people are looking to lose weight. Others are handicapped or cyclists or maybe they are trying to do a renovation in their house.
An example would be the reason I am writing this article. The people group I am writing to, in this post, are those that are struggling to write better blogs/content.
You need to decide who you are trying to help, or sell a product to that will help the person reading your article.
3. Use the words “You” and “I” when you write – Using these words helps people feel like it’s a conversation instead of a lecture. If they think you’re lecturing them, they will just leave, (man, I hope I’m not doing that. Am I doing that?)
And, don’t talk about yourself all the time. Let me tell you why. Your readers want to know how this is going to help them. This is about building trust and showing those who read your post that you’ve done your research and know how to help them. If you can do that, you position yourself as the expert and THEY WILL find the value in your article themselves.
4. The TITLE and first few sentences – Find a good title for your post. This is done by finding good “Keywords” that others are using for their searches on the Internet. One way to find these “Keywords” is called “Alphabet Soup”. Another is with a tool that I use called “Jaaxy”.
You can read more about the first two ways HERE.
Most of us have experienced the “Alphabet Soup” approach. It happens every time we type some keywords into the Google Search bar.
You can also check out the “Jaaxy” keyword tool by using the search bar below.
Once you have found some good keywords you can adapt them into a heading for your post. A good way to do this is to use a tool I learned about called, “Write Better Headlines: Free headline Analyzer from CoSchedual”.
This tool will help you find the best headline through a ranking process. A score of 70 or higher means you have something good going. It also gives you other information about your headline as well. Co-Sheddual is actually a great site to learn a lot about writing and other related issues.
Use your keyword headline within the first couple of sentences of your introduction paragraph. This helps Google find these keywords and will draw visitors to your site.
5. Use 5-6 lines per paragraph – It’s my understanding that people don’t like to read long paragraphs of material. They tend to lose interest and might not read your whole article.
As you read through my post here, you can see that this is what I do. I kind of like the format because it’s easier on the eyes and you’re not stuck in one section for too long.
6. Use H2 and H3 Sub-headings – Sub-headings make it easier for visitors to skim through your content to see what you’re writing about and they will probably go back and read more once they get an overview of what you are offering. H2 and H3 headings are composed of larger letters and are in bold print. The heading at the beginning of these 11 steps is an H3 heading.
7. Make sure you have a conclusion – This is something you want to have at the end of all your posts. I use the words “Final Comments” at the end of my posts. This section is where you use a few short sentences to recap what you have written.
I know what some of you are thinking, “Why would I repeat what I have just said?”
Well, you’re not repeating but simply summarizing and some people will skip down and read the “Final Remarks” to find out what your post is about and then go back to the beginning and read the rest.
8. Reference your information – Don’t be afraid to back your claims and data. By that, I mean post the website/s where you found the info for your post. When you do that, people can check it out and see that you’re not just winging it.
TRUTH and accuracy are very important if you want to build trust and have people return to your website and read future posts. They won’t come back if they find out you’re just making it up as you go. This is something I talked about in another post you can read HERE.
In addition to this, don’t copy and paste to create your content. Try real hard to write your content in your own words. This makes it unique and there are no worries about “Plagiarism” and breaking “Copywriter” law.
9. Use PHOTO Images and GRAPHS – You’ve probably heard the phrase, “A Picture says a thousand words”. Well, I think that’s true, but do your best to use free images and/or screenshots. Using someone else’s pictures without paying for them or without their permission can get one into trouble with issues of plagiarism which could be detrimental to your websites trust level. Google and other search engines don’t like it either.
The training platform I’m part of has an excellent tool for creating content and part of that is giving members access to over 1,000,000 images. That’s the little green/blue box below. You can also download your own images to use in this format.
You can also create your own images by using a free tool called “Canva” where you can create everything from banners to business cards.
Images and other graphics help explain what you are trying to say and will encourage them to stay and read more.
10. Your article/post has to be thorough and “Actionable” – This is where “links” come in. If your visitor knows that they can go and do something when they read your post, they will be more encouraged to take some kind of action and they will most likely come back and read more.
11. Remember, You’re not writing a book – There could be an opportunity for writing that book after you build out your website but not when you’re writing a blog post. Posts that are 2000 – 3000 words are plenty big enough, and some bloggers have written in access of 10,000 but, if you’re just starting out, the very least you should try for 1000+ words.
Sounds a bit scary doesn’t it but, trust me, once you get into this writing thing, a thousand words will be on your page before you know it. Writing a larger post is OK once in a while but, for the most part, 1000 – 1500 words is a good place to start.
And that book you have always wanted to write? (Some of you want to, right?) Once you have some material together, you can always write and publish an E-book to sell on Amazon or you could even give it away as a free-be on your website.
In this post we have looked at 11 things you and I can do to make our blog post and website content more interesting and captivating so readers will stick around longer and read our material and, hopefully, help someone with our information. After all, that should be the main reason we write, to help others and give them valid answers to the questions and things they are looking for.
Among other things we have learned that we,
- Need to write naturally and like we’re talking to a friend.
- Choose a specific group of people you want to reach.
- Use the words “You” and “I” when you write
- The TITLE and first few sentences
These are just a few of the tips I have written about and there are others as well but, I think that these 11 will get you started well on your way to producing better content and blog posts.
As always, I hope you have enjoyed reading this post and if you have any comments or questions I would be more than happy to respond and answer any questions you might have.
The goal of this website is to help you and others be successful in their online endeavors and please check out my #1 recommendation for online training. It really is the best out there and the cost is more than reasonable.
All the best to you as you continue to work toward your dreams and goals in the online world of the Internet,
Owner and writer of
My Stay Home Business